PragICTS is an avant-garde ICT services company based in Sri Lanka for Software, Infrastructure, and Cloud.
This blog is used as one of the platforms to share our learning's, experiences, and thoughts in snippet format.
We don't expect anyone to take these as absolute truths but consider it as perspectives to reflect upon.
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Online Presence - A Must Have
What is an online presence?
If you have a website, does it mean that you have an online presence?
If you have a social platform account(s), does it mean that you have an online presence?
The answer can be YES. It can indeed be defended.
to get a clear direction one needs to look into the reasons why one makes an effort to have an online presence. If the reason is to have an
online visibility then just having a website along with some social platform accounts will not suffice. An online visibility requires that an entity be easily discoverable (360 degrees) to its target audience.
website is the default base foundation of your online presence - gives
you a unique online address, location, etc. But this does not guarantee
that you are online discoverable. This requires that you are
discoverable to your prospective audience through
04 Through the social platforms
Provided that these are met, one can confidently state that they have an online presence.
Present Context There is no foreseeable control or ending to the raging global pandemic. This is driving the need and realization for online fulfillment and convenience. As the COVID-19 pandemic reshapes our world, more consumers have begun shopping online in greater numbers and frequency. According to new data from IBM’s U.S. Retail Index, the pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. In the first six months of the year, consumers spent $347.26 billion online with U.S. retailers, up 30.1% from $266.84 billion for the same period in 2019, according to the latest Digital Commerce 360 analysis of U.S. Department of Commerce data. Comparatively, eCommerce sales during the first half of 2019 grew just 12.7% year over year. Department stores, as a result, are seeing significant declines. In the first quarter of 2020, department store sales and those from other “non-essential” retailers declined by 25%. This grew to a 75% decline
The Internet connects the world's population like no other alternative. The numbers are staggering and provide unimaginable opportunities for those who are bold, brave, and creative. The numbers... Key Numbers - Population: 7.79 Billion - Mobile: 5.15 Billion (66.11%) - Internet: 4.57 Billion (58.55%) - Social: 3.96 Billion (50.83%) Numbers in Detail - A person spends an average of 6 hours and 30 minutes per day on the Internet. - Number of websites in the world: 1.7 Billion - Global eCommerce revenue: 4.2 Trillion - It is estimated that there will be 2.05 billion global digital buyers by 2020 - The number #1 reason people shop online is that they’re able to shop at all hours of the day. - 81% of consumers conduct online research before making a purchase online - 81% of consumers trust the advice of friends and family over businesses. - 65% of shoppers look up price comparisons on their mobile device while in a physical store. - 80% of people stop doin
The mobile is taking the Internet accessibility to the remaining frontiers of the global population. Initiatives such as Tesla's Star-link project aims for global accessibility of high-speed internet at affordable rates. Cloud based computing is making it possible for ubiquitous real-time computing capability. The next phase of the internet expansion is now being driven to bring on board all equipment, devices, etc. for greater interaction, integration and experience through iOT enablement. By 2025, it is estimated that there will be more than to 21 billion IoT devices. This makes it possible for the ability to manage, track, integrate and interact at a more cohesive and holistic manner. Brings about unprecedented capabilities and possibilities for the world at large. These are all made possible through supporting technologies which includes voice enablement, AI, Big Date, VR, AR, etc. By PragICTS www.pragicts.com